Your online face, SEO & Google analytics

Whatever you need to know about Marketing

It is important for you to be found by a customer over the internet. So, you have to flag your ship or let’s say you have to sign your website with keywords. The keywords are very important as they can help search engines to find your website much easier. So, when a customer is searching for a product or service like yours, they’re going to find you much easier on the internet. You would also optimize each page of your website in the way that it’s available for all search engines. This is called SEO or “Search Engine Optimization”. For each page of your website, you have to write some keywords. In addition to that, the number of keywords should not be outnumbered, but they also need to be kept specific. It is due to the fact that when a customer is looking for something, the prospective customer would be navigated to one of the pages of your website. Extra than keywords, a short description for each page is also improving your website and users will read it upon searching a keyword on the search engine. 
Nowadays, 80% of the users are able to see your websites on their cell phone devices. So, do not forget to design the website in a mobile-friendly version as well. The good news is that so many web hosts, has a mobile-friendly version and you don’t have to design your site twice. So, once again “Do Not Forget the Mobile-friendly version of your site.
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Google Analytics is one of the most powerful tools which gathers require data of your business. In addition, the information of any person who visits your website could automatically be recognized by Google. However, analyzing these data sets are of paramount importance and ought to be carried out the right way. It can optimize your marketing and reduce wasting your money. For example, you can see which pages have more visitors, if the users show interest in the content of each page, which gender show more interest on your website or what is the age range of your audiences.  Consequently, you will be able to set out the strategy that would help you in attracting more customers as well as in augmenting the revenue generation at the same time. In module one, you gathered some of this information and by using Google Analytics, you can fact proof your information about the market besides making some changes (if required). Hence, it works like a flag for your business and Google analytics is also free.