Fulfillment or delivery of what you promised is the most important part of the business. If you do the marketing very perfectly you have to deliver what you promised. In addition, if there’s any lack point in the Fulfillment you will lose the contract and the customer so fast. So, fulfillment and delivery of the job are critical points. Three different kinds of deliveries for a dentist that would deliver the job and then, later on, receive the revenue for it. In the case of a lawyer, a part of the money is received upfront and the remaining amount is received at a later stage. So, it is important to know which style are you going to receive the money after completing the job. For example, a retailer may receive the money right away. A tip that you can use in the fulfillment which will increase the satisfaction of the customer is that you promised less and you deliver more. If you promise to deliver one pack and you deliver one pack plus some bonuses, it will increase customer satisfaction. It also can happen if it reduces the time of delivery. Sometimes you can increase the satisfaction simply be time-saving. For example, a project which you promise to finish in 2 months could be finished in lesser time. Good fulfillment and delivery result in high customer satisfaction that’s the most important part of the business because this is the point that you can change your customers to clients. It means they will come back to you and will ask for other products that you’re offering. Another important thing is honesty and it is important not to promise the things that you cannot offer to the customer and you are unable to provide. So, if you cannot send a rocket to the moon do not sell the ticket.
Another important thing to consider is the characteristics of your product or service. In addition to that, timing is also a fundamental aspect that requires a lot of attention. In the current world scenario, timing is regarded as having a lot of importance. Therefore, very pleasing outcomes could be received by following a good timetable. If you want to promise something to the customer, give some extra time for yourself. Furthermore, the last contact is also imperative i.e., who’s going to deliver the good or service to the customer? Or how is it responsible for customer services? If you are a one-man show company i.e., you are the person who makes the delivery. The moment that the customer receives your offer and try to use your product, is the moment that the level of satisfaction can decrease or increase. Customers estimate in his mind if this product or service would be suitable since the moment he notices your offer and will make an image in his mind. When they receive it in the time of fulfillment if this image is not set to the actual service, then that would be two possibilities if it’s better you’re going to change the customer to the client and if it’s, less then you have to have a different kind of excuses to convince the customer why it’s like that.
So, after delivery of the goods or services to the customer, one of the most important parts that most of the entrepreneurs forget is customer Feedback. You should always ask your customers about their idea of your product or service and what do they think about it. Is the service set with what they had in mind? Henceforth, there are different ways to do that. So, you can have a survey you can prepare special form on your website which customers can rate you online. However, do not forget that’s most of the users already bought your products will not give you any kind of feedback or will not participate in the questioning process. Therefore, it is best to not surprise if in the beginning and customers may not write you many testimonials.