Social Media

Whatever you need to know about Networking

Social media platforms are very powerful tools because they can develop your reputation or they can ruin your business. The most important part of social media using is to have a plan. If you use them correctly, you will find out how great they are. A critical mistake that most entrepreneurs make is they either get used to social media advertising and marketing or they stop using it completely. If you use social media advertisements so much and you do not network offline then you will not see any improvement in your real career because most people will not sign a contract via social media ads. Nonetheless, they will pay you when they get involved with your business and you communicate with them. But still, social media is a very good way to generate leads and find new customers. Actually, in the current world scenario, this is the cheapest way that you could use to find new customers. The other good point of using social media platforms is that you can re-target your customers. It means that if they come to your marketing funnel and they bought something from you or sign a contract, you can offer them more easily the next product/additional services being offered by you.
Similar to the print advertisements, it’s important for you to design your ad. The graphic of your advertisement is extremely important. When you are using social media platforms using low-quality images or the long texts or some subjects which don’t relate to your business, then it will not attract any customers. So, try your best to have good quality in graphics to be used on social media. Hence, the first factor is to have an effective graphic. The second factor is to enhance your ad which could be executed by showing some actions. So, most of the advertisement when it’s shown in video or inaction they have much more effective than the normal text or a picture. For example, if you are selling fruit mixer trying to shoot a video and advertise it when it is working. If you’re offering Consulting service, try to show yourself in action meanwhile you’re talking with the other people and they’re in your office.
Showing the action is an imperative thing to consider. The third factor which is important in social media advertising is that you have to put your ads in the selected platform in a selected time. So, it is best to have a plan for yourself for next at least 30 or 60 days and see which hour of the day is the most effective time do put your advertisements online. In order to find it, try to advertise the first week in different hours and see which time is the proper time and you have the most visits. Of course, it really depends on the offer. If you offer something which is related to family care and your target group are housewives, then try to have it in the morning because the housewives tend to have more time. But don’t forget that most of the time Housewives are very busy in the early morning because probably the kids want to go to school or they have so much to do. 
So, put yourself in instead of your audience and try to find out what is the proper time for you to read the advertisement. The other most important thing is that all of your advertisements should be harmonious and connected to one another. Don’t forget that our purpose of advertising to gather more people and to bring more attention to your products or services therefore, it is best to have a common theme in all the ads. Hence, if you advertise many times, then it doesn’t mean that you’re going to have good revenue. Before any advertising campaign or any graphic design for each day, you should know exactly what you Purpose. Are you looking to sell something or spread your message or are you looking to increase your reputation? Don’t forget that each ad needs to have a call to action. It means should ask from customer to click or download or upload something and should link the customer to your landing page.
Your ads can be photos, text, video, or any other innovative way. You can use paid advertising for free organic advertising. In some platforms like Facebook, Google, and some apps like Instagram or other social media platforms you can use different ads and you may pay for them.