Now you have a good plan for the marketing system. You now know about your online marketing strategy, you already made your website and you also know about your offline marketing. If you wish to make a workshop or you want to participate in the affair, all of these aspects would have been accomplished by you. Now it’s time to budget everything and find out who is going to be in charge of all these activities. It’s time for you to decide which part you have to do first and what shall come next. Are you going to start with online marketing? Or should you start with a workshop? An advertisement? or any other steps to follow.
Metrics and expectations:
It is also very important that you have a clear expectation of your marketing campaign. It means you will guess the result when you run your campaign. How many customers do you think you can convert to your business? How many people do you think will participate in your workshop?
Your fishing ship is ready:
Now you almost have everything and you can start the engine. In the next module, you will learn about networking and how to attract customers to your business. You can now guess the size of your ship which shows the power of your marketing system. It is of paramount importance to understand your size now and recognize the ways to improve your marketing system size.
As a captain, you should lead this ship to the most profitable spot. It is also critical for you to understand the size. Note that This is not the size of your business, this is the size and effectiveness of your marketing campaign.