Whatever you need to know about Marketing

Your website is like a deck of a ship. All functions and marketing plans, introduction, and referral will go on it or somehow relate to your website. Your online presentation usually starts with the website. So it’s very important to have a nice and functional website. By nice we don’t mean just a graphic also mean by functionality. Therefore, it technically means any customer who comes to your website should be able to see it and use it without any problems. Furthermore, your website also helps you so much together more demographic information about your customers. 
Hence, any kind of conversion from your advertisement or announcements, and wherever you do which bring the customer to your website can increase your data or your understanding of the market situation. You can also use different tools that you will see in the following parts of this module which helped you so much. It has also helped you to have detailed information about the customers side by side. You can also sell your products online, generate more leads, ask customers to download upload, and do many functions. So, it is important to have a good functioning website. Before you start to design graphically or coding your website, there are a few important questions to answer in order to plan out things in the best way possible.
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Important questions before you start designing your website: 
–    What is the propose of the website? Just introduce yourself? Sell online? Or any other function?
–    Is your idea have the capability to sell online? (for online sell you should be able to deliver the content right after payment to the customer and normally use for products. If you are in Service business, you can use an online booking function).
–    What is your domain name? Tip: It should be simple and easy to remember.
–    How many pages do you need?
–    What would be your offer on each page? What is the function of each page? (Do not leave any page without content. Each page should deliver something informative to the user. It could be a text, photo or contact information)
–    What is the call to action? (You already know your call to action. Would you ask the customer to call you? download? Upload? Or any other function)
–    Did you think about the Legal Issues? (You must protect users’ data, so find out the website privacy policy in your country, write the text, and put it on your website.)
–    What is GDPR? How you should comply with it? (If you live in Europe your website should be GDPR compliance. Find more about it)

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Now that you know what is the purpose of your website and what functions would you have on your website, it’s time to design the structure of it. It means, what is the first page which your customer will see? What kind of workflow would your customers go through when they are visiting your website? So, try to be visual and draw everything. How do you want your customers to react to each page of your website? In the next part, you will learn about the process of automation and how to design an automated system. It would also help you to understand the customer’s reaction to it which is significant to the entire process. So it’s important to know exactly the map of your website, number of pages, the entry page, and the exit pages. 
No this is the time to build your website. Don’t worry if you do not know how to do it. There are many easy and ready-made templates for them.