Whatever you need to know about the pricing
Offering your product or services in one or different packages will increase your sales. You can pack them together or you can sell them individually. Normally, there are two Systems offering the product and services. You can use three packaging system or five packaging system. Furthermore, each of these packaging systems has one perfect premium offer which includes all of your services including main and extra offers. On the other hand, there is a very low budget or economy package which includes the lowest possible offers or services that customer can have. Nonetheless, you really don’t want to sell the most expensive or lowest price package but you shall put your most profitable offers in the middle. In simple words, if you use five styles-packaging, numbers 2,3 and 4 are offered the one which customers will buy and you should focus on packs numbers 3 and 4. Try to have a meaning full price. Customers will compare your offers. So, use this behavior and offer them something in packs 3 and 4 which convince them price-wise to buy those.
If you use a 3 pack system, you can offer them your best services pack in pack number two. Customers usually look at first on the most expensive packs and then they reduce their expectations to their budgets. So, as you designed pack number 1 not profitable they will stop in one of the options in the middle. It is up to you how you guide them and push them to buy any packs.
Now, is time to mix products or service and prepare packages to sell.
– Decide to have a system of 3 packages or 5
– Put your maximum service and price in the 5th and pack and less service in the 1st pack. The 1st and 5th pack is not to sell. On the other hand, they just draw clients’ attention to the middle or middle three ones.
– If you are using a 3 pack system, the middle pack should be your most popular service and the best prices you can offer.
– If you use a 5 pack system, in the middle 3 packs, you can target 3 groups of customers. High paying, low paying, and in the middle. The most popular one can be any of them, base on the business you are running.
