Whatever you need to know about the pricing
Now you know the prices on the cost base as well as on the value base. It is imperative to know how much other people are selling the same products as yours. In module one, you already found your most important competitors in the market. The price of the competitors can be a good index for you to understand if your prices are reliable or not. In addition to that, if you are offering a product or service, which has better quality than your competitors do, then you should ask for more prices. It is also crucial that you do not underestimate your products. If you have a completely innovative and novel product that there is no competitor, find the closest offer in the market to yours.
