Whatever you need to know about Back-office
One of the biggest mistakes that some entrepreneurs make is that they just focus on their marketing and sale systems. Even though you should have an optimized marketing system, your fulfillment or back-office also needs to be organized that also has a good workflow. In addition, the back office is another key factor that helps in succeeding. It’s exactly like going fishing and catching countless fish i.e., the “Customers” and you bring them to the beach. However, there is no one there to handle sorting, keeping the fish in the fridge or taking care of them. In this way, you’ll lose some customers and they will not come back to you because of the bad experience. Imagine that you have a pipeline and it is blocked in middle. If you turn on your water pump to increase the water going to the blocked pipeline, it would eventually break. In this case, the water flow is the marketing system and a pipeline is like your company.
So, if there is a problem that doesn’t let the workflow, go smoothly and you turn on the pump. It means that if you increase the marketing system, then the outcomes would not turn out to be favorable. In this module, you will have some idea about the background and backstage of the company. How should be the workflow and how shall you employ someone? All of these aspects shall be examined in detail. Now you know everything that you have to do in marketing. You know all about the market itself and all you need to catch fish. You also know about networking, social media and bait. If you remember you learned that you should be the CEO of marketing. It means you should be every time in the sea and do marketing. So you should have colleagues who handle the fishes (customers) on the shore.
