Whatever you need to know about Marketing

Any ship needs a power source to move. It could use wind or paddle to move or you have an engine to go faster? Your aim to run your business is to free your time but this won’t happen if you stick to your business and you have to spend time every day to it. Therefore, you’ll have to have a special system that could work independently without your involvement. Hence, in order to have an automated system which takes care of most of your business, we can use technology to cover most of the needs all of your customers and sometimes your employee. So, it’s better to design the system once and put the system on autopilot. In addition to that, since then you don’t have to waste many times writing emails to generate more leads. You would be free to spend your time more efficiently on expanding your network, finding new partnerships, and developing your business, while the engine is working. Therefore, the engine means a power source that works automatically without involving your effort. 

Your connection with customers (CRM) and marketing automation system works like your ship engine. 

Having an automated CRM system will help you to have more free time because you don’t have to write emails to your clients every single time. It means that you can design a pathway for your customers. You can also lead the customers’ behavior to the purchase page, contact form, download any file, or carry out any other actions. In this regard, you can use different kinds of software. One of the best ones is “Active Campaign” which is easy and friendly made software which could also help you to understand customer behavior. You can also make a form and connect it to your website and ask a customer to fill it out (you will learn it in the next module). 
Moreover, the Active Campaign easily gathers user information and makes a big database. Based, on the customer’s interest, you can also offer different products, send reminders, send a series of different emails to thank you for them in case of purchase, and offer them your next product or service. Also, you’re totally free to have a canvas and design the pathway for the customer. It would easily reduce the time you spend on marketing especially for email marketing if you use this software. Therefore, go and buy the account in this software. It’s important that you learn how to design this offer it’s not that hard but you need some kind of technique and skills so spend time wants to learn it. Later on, you’ll be happy that you had spent this time as you will learn ways to accelerate everything by active campaign or other similar CRM software.