Whatever you need to know about Marketing
Each product or service or opportunity needs its special campaign. Hence, do not mix everything with each other and do not make a big campaign for all of the products. It is important to be specific as well as to carry out the advertisement for each offer. You already know about your target market and you have found it in previous modules. In this section, you will describe your product demographics as well as the target group feature already found for that specific product.
Each campaign or offer needs a message summary. In simple words, the result of the services or the products being used by the customer would be considered. For example, if you are advertising a cappuccino, the message will focus on the feeling of drinking that cappuccino in the cold weather. Try to write it in a short sentence for the fact that it is very important to show the end result. Actually, you are selling the end result, not the product. It means you should show or advertise on the final result which your customer will get by using your product. Also, the end result for a vacuum cleaner is a dust-free floor. For a dental clinic, a happy customer with nice teeth and for a car wash, the shiny cars would be the best way of showing the services.
“Call to action” is the most important part of your camping. Call to action means the kind of movement you are asking your customers to do. for example, you say in your advertisement “buy now” or “click here” or “call now”. It is imperative to know exactly what is your call to action. For a case in point, you can ask the customer to download something or call you or read PDF file, fill out the form and send you or any other possible way of asking something to do. Do not forget that in all of your advertisements you should have a “call to action”. The big mistake with so many websites or advertisements is that they are forgetting to ask the customer to do something. Customers will not do things automatically and their stance ought to be deciphered. So, you should ask them and you should guide them to come and see your products. (In next parts you will learn about different forms of advertisements and online forms, you would need to know this part for later).
