Business Coaching by Soroush Sameti

Exit strategy or the lifebuoy

Whatever you need to know about the opportunity Before we go on with the next module to build your marketing ship or marketing system, this is good also to have an exit strategy which we call it “lifebuoy”. Even though we assessed everything and gather all the details that we
Business Coaching by Soroush Sameti

Direction and focus point

Whatever you need to know about the opportunity We don’t want to throw out any option. Even opportunities in the shark area maybe are Golden fishes in the future. So we will use the following circles to focus on one option meanwhile keeping others open.  From this figure, it could
Business Coaching by Soroush Sameti

Your Navigation map

Whatever you need to know about the opportunity Now that you have all numbers you need, you will find out where to focus and which opportunity is perfect for you. look at the table below in which you will see four areas. Based on your potential and challenge score, your
Business Coaching by Soroush Sameti

Market Opportunity Set

Whatever you need to know about the opportunity After applying initial screening questions, you would then select opportunities that are worth considering. They will create your Market Opportunity Set. Remember that: ​ “A market opportunity is a combination of application as well as the customers” Now you know both of
Business Coaching by Soroush Sameti

Find the right opportunity

Whatever you need to know about the opportunity ​You may have different opportunities or sets of customers. The question is what should I do now? I can offer my service to teachers, lawyers, housewives, drivers, or other companies. Where should I start? Which market has more value? When I start
Business Coaching by Soroush Sameti

clarity of the idea or the Shipshape

Whatever you need to know about the opportunity One of the most terrible mistakes that most of the entrepreneurs make is having an unclear idea and they focus on executing the idea. Moreover, you have also learned in the previous module about the ways to gather information about your market.
Business Coaching by Soroush Sameti

The ship

Whatever you need to know about the opportunity In this module, first of all, you will learn about Ideas. If you think your idea is special and unique and no one else ever thought about it, you might be right but don’t forget that falling in love with your idea