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Module Four

Marketing Plan

Whatever you need to know about Marketing Marketing and sale are the two most important aspects of your business. Before you start any advertisement, it is better to have a plan for your marketing strategy. In addition to that, if you have already done the

Module Four

Your marketing system

Whatever you need to know about Marketing Marketing is the first step to sell your idea or service. In this module, you will discover more about making awareness and introducing your product or service to other people. You as the captain of the ship already learned

Module Three

Packaging

Whatever you need to know about the pricing Offering your product or services in one or different packages will increase your sales. You can pack them together or you can sell them individually. Normally, there are two Systems offering the product and services. You can

Module Three

Extra services you can offer

Whatever you need to know about the pricing It is important to have some extra services for higher-tier customers. For example, you can add 6 months or more guarantee and also ask for extra payment for it that may involve faster delivery services. Extra services

Module Three

Set the final price

Whatever you need to know about the pricing Now you know what to do. You know the costs, value, and cost base price and how much are other prices. Compare these three values and then estimate your final price. During running your business, you have

Module Three

Competitors Base Pricing

Whatever you need to know about the pricing Now you know the prices on the cost base as well as on the value base. It is imperative to know how much other people are selling the same products as yours. In module one, you already

Module Three

Value Base Pricing

Whatever you need to know about the pricing Cost estimation is a traditional way of pricing. There’s another way of estimation which is a value-based estimation and you will also learn about it in this module later on. The value that your products, services, or

Module Three

Cost Base Pricing

Whatever you need to know about the pricing

Module Three

Cost of production or providing the service

Whatever you need to know about the pricing This part is very important because this is the first part which helps you to have a better understanding of your costs. You should every time review your costs. Therefore, in these parts, we will understand more

Module Three

Ship wall density

Whatever you need to know about the pricing systems Okay! So, in this module, we will discuss the concept of pricing and packaging. Pricing is a crucial part of your business, if it’s too high, you will lose so many potential customers and if it’s

Module two

Exit strategy or the lifebuoy

Whatever you need to know about the opportunity Before we go on with the next module to build your marketing ship or marketing system, this is good also to have an exit strategy which we call it “lifebuoy”. Even though we assessed everything and gather

Module two

Direction and focus point

Whatever you need to know about the opportunity We don’t want to throw out any option. Even opportunities in the shark area maybe are Golden fishes in the future. So we will use the following circles to focus on one option meanwhile keeping others open.

Module two

Your Navigation map

Whatever you need to know about the opportunity Now that you have all numbers you need, you will find out where to focus and which opportunity is perfect for you. look at the table below in which you will see four areas. Based on your

Module two

Market Opportunity Set

Whatever you need to know about the opportunity After applying initial screening questions, you would then select opportunities that are worth considering. They will create your Market Opportunity Set. Remember that: “A market opportunity is a combination of application as well as the customers”

Module two

Find the right opportunity

Whatever you need to know about the opportunity You may have different opportunities or sets of customers. The question is what should I do now? I can offer my service to teachers, lawyers, housewives, drivers, or other companies. Where should I start? Which market has

Module two

clarity of the idea or the Shipshape

Whatever you need to know about the opportunity One of the most terrible mistakes that most of the entrepreneurs make is having an unclear idea and they focus on executing the idea. Moreover, you have also learned in the previous module about the ways to

Module two

The ship

Whatever you need to know about the opportunity In this module, first of all, you will learn about Ideas. If you think your idea is special and unique and no one else ever thought about it, you might be right but don’t forget that falling

Module one

Exercise One

Whatever you need to know about the market Exercises at the end of each module are designed for you to apply whatever you learned on your idea or business. So it’s essential for you to do the exercises. 1.1: The main category of my idea(s)